Most starter businesses succeed by outstanding business emails. As there are a huge number of email marketing, it is easy for your work to blend in. it require minor work and attention to emails to standout. What a marketer aims for is to create an email campaign that triggers a higher conversation; which in turn, will have more clicks and show of your business.
Among the most important elements that constitute writing an outstanding email, these are as follow:
An Appealing Subject Line
Having a clever subject line will impress consumers; “The first impression” that your recipients are going to receive from your business. Through the email subject line, you can show the personality of your business. Make it brief, interesting, and straight to the point. Did you know that about 47% of subscribers decide whether or not to open an email based on subject line alone. Either use a concise language, pose a question, or include puns, maybe something unusually different of creative. You can use many themes to write and subject line, but don’t forget: “A subject line should be fun but still centered-around your business”.
Personalize It – Use your Recipient Name
There is a more urgent need to respond if the email appears to be personal. We are all obsessed into seeing our name on an email subject. Therefore, consumers are more likely to open your email to if the communication is direct and intended for them. Specialize the email by using their name, so simple but effective. Targeted emails are estimated to generate 58% of all revenue and 36% of revenues were caused by emails.
Include an Incentive
Give your recipients a reason to click on your email by giving them a hint what’s in your business for them.. Talk about their gains, not about your features. Consumers only care about their self-interest, so let the focus be on their needs. Common consumers tend to be attracted towards a sale or a good deal, so capture their interest by providing an incentive. To make an email stand out, give them the most benefits. To make an email stand out, use incentives as click-bait.
The Best Timing
Choose the times when customers are most obsessed about shopping, times when they need certain products or services, like holiday seasons, or when a certain product or service is in demand. This is the time to take advantage of the situation. Studies have shown that Tuesday, Wednesday and Thursday are the best days with the highest email open rates. Although the numbers have proven otherwise, it’s still all subjective. Instead, understand the demographic of your subscribers. This research contributes huge success to your campaign. Like if your company is local, then make it within your time zone.
Create content that will interest your consumers. So choose a topic that is relevant to them as they need a reason to click on your email. Avoid the heavy informative text, which is unappealing to a common man.
Keep into consideration the amount of content you’re putting into the email. Put just enough content that your service or product is thoroughly explained. The most successful emails are under 750 words total. Shorter text blocks of 100 to 200 words perform successfully with a strong call-to-action and click-through-rate to your web-page.
Email subscribers are often randomly selected. These people do not know anything about your business just yet. So, use customer testimonials for consumers to better understand your business. Customer testimonials are signals of trust since they are from an objective perspective. They are seen as honest opinions. Studies have shown that consumers are more likely to convert if the business established credibility. Testimonials are perfect to make an email stand out.
About 92% of consumers read online reviews and opinions first before acting. While 72% say that positive testimonials make a business more reliable. Personal recommendations have a bigger impact than any other forms of marketing influences.
Use Exciting Graphics
A text heavy email can be a sore to the eyes. It only takes people 7 seconds to make up a judgment, so use the time wisely. A vast majority of the population are visual learners, they respond best to aesthetics and images. Emails with exciting graphics give people the many more reasons to stay. So, include related images to the content and keep the campaign exciting.
An email with exciting graphics scattered throughout the screen will have a higher click-through-rate as well. Graphics appeal to a larger crowd and are perfect to make an email stand out.
Call to Action
Give consumers a sense of urgency within these emails. Allow people to interact with your campaign and explore more with your business. Email marketing campaigns are meant to increase traffic to the site, often a specific landing page. A lack of click-through-rate means no new customers.
Keep it Short and Sweet
An excess amount of text can be overwhelming. Don’t appear to be desperate, it would not like reliable. Most successful emails are short and straight to the point. Don’t mistaken short and simple for vague. Your business still needs to effectively communicate your product or service in the email. To avoid a delay back to work, keep the email short and precise. Only include important messages in the email, consumers are not interested in your company’s backstory. Have an introduction, call to action and one other special feature in your email.
About 66% of opened emails occur on digital devices. Your emails should always be optimized for mobile devices. A pool of consumers have confessed that they check their phones in the morning as their first task. You are potentially missing out on a large number of clicks and sales if your emails aren’t optimized.
Hiring people is one of my favorite things about running a company. It usually means that your business is growing and every new recruit has the potential to accelerate that growth, but getting the right person each time is critical. That’s why I still review job descriptions, read resumés and meet candidates for nearly every new position we fill.
I also spend a lot of time thinking about our recruitment process and the kind of people we should look for. Though I don’t agree with everything in it, this recent article asking whether MBA graduates are good for innovative companies raises a question about the value of college education.
Why do employers often seem to prioritize educational qualifications over other achievements with job ads stating that degrees are mandatory and Ivy League graduates are preferred?
As an Arizona State alum – Go Sun Devils! – I probably wouldn’t make the cut for many of the roles I see advertised. ASU doesn’t rank among the top 100 schools in the country, but it has been rated as the nation’s Most Innovative School, ahead of Stanford and MIT. Doesn’t that sound like the kind of school where innovative businesses should be scouring for talent?
ASU’s charter states that the school is “measured not by whom we exclude, but rather by whom we include and how they succeed”. I’ve adopted a similar attitude for hiring. Qualifications are useful but not essential. Direct experience in the role or our industry is great, but not all-important.
Instead, when I scan resumés, I look for any of the following five traits that will show me a person who might be right for my business.
When Nik, hint’s director of performance marketing, was still in high school, he started a marketing agency for musicians and artists, with clients like Pitbull and Jay Sean. He later joined an innovative AI-marketing startup before leaving to start another agency, where his clients included my company. I liked working with Nik so much that I eventually persuaded him to join our team.
If someone has started their own business, I’m immediately interested. Whether it was a success is almost irrelevant. Being a founder tells me that this is someone with the ideas, belief, and drive I’m looking for.
2. Winding career path
After a summer internship at NBC’s Today Show, Shelby was sure that TV news was for her. But a stint as a producer for a local station in central California made her realize that TV wasn’t her calling, so she joined a public relations agency. Now she’s found a happy medium between the worlds of journalism and publicity as a content writer at hint.
People often worry that changing roles a lot makes them look indecisive and unfocused, but I often see someone who isn’t willing to settle for second best and will keep searching until they find a career that truly fulfills them.
3. Passion pursuer
Brian has a Masters in Accounting, which makes him a great candidate for a role as VP Controller. But when I saw his resumé, Brian’s post-grad qualification didn’t excite me nearly as much as a significant career decision he made. After almost six years at PWC, he had left to join a sustainable food business.
Moving from a big corporation to be part of a startup is a sign of someone who prioritizes their passion above financial rewards and security. It also suggests a person is keen to make a significant impact on a business and not just be one of 200,000 employees.
4. Risk taker
Claire’s BA in Business from the University of East London was good preparation for her first accounting roles, but what was much more interesting for me was that she had moved to new countries and cities on multiple occasions. It showed me that Claire was a risk taker and good at adapting to new situations. She’s now in her ninth year as my company’s accounting manager.
People often underestimate how hard it is to uproot your life and move somewhere new, but it’s something I’ve experienced a number of times so I know that someone who can overcome the challenges of moving is worth meeting.
Kylie first came to my business as an intern. I liked that she was a member of her school’s philanthropy committee that focused on campus activities, community service and promoting friendships. Because we shared similar values, Kylie was a great fit for the company and joined fulltime after graduation. Seven years later, she is now one of our regional sales managers.
At startups, you have to judge potential new hires on how they would get along with the other people on your small team. But nor do you want a monoculture of very similar people. Exploring a candidate’s values is a great way to look beyond qualifications and experience to find people with diverse backgrounds who will also fit in with your company’s culture.
Now find that spark
These are the types of people I’m looking for whenever I make a hiring decision for my business, but it’s still just a way of filtering people to find the few you invite for an interview. That face-to-face meeting is where you spark a connection with someone. It’s where the real decision is made!
Who will create that spark is almost impossible to predict from a resumé? That’s why it’s so important to look beyond basic qualifications and experience to ensure you’ve given you and your business the chance to hire its next star performer.
Leaders with higher levels of emotional self-awareness, empathy, adaptability and other competencies that comprise emotional intelligence may be better prepared for the many disruptions of the past year and in the year to come. But experts say many of these so-called soft leadership skills can be learned over time. In this “Essentials” list, start with an overview of the broad power of self-awareness, mindfulness, and the other skills of emotional intelligence have. Then read some of 2018's most-read articles about EI's impact in the workplace, each written by Daniel Goleman, Korn Ferry contributor and author of the best-selling book “Emotional Intelligence.”
THE BEHIND-THE-SCENES IMPACT OF EMOTIONAL INTELLIGENCE
Developing EI skills can give leaders more flexibility and help persuade 70% of employees to stay five years or longer.
THE HIDDEN OPPORTUNITY OF CONFLICTS AT WORK
Research shows that coolheaded managers can turn on-the-job disagreements into big gains.
THE ART OF EFFECTIVE FEEDBACK
Great leaders can empathize with their employees and still have tough conversations about performance with them.
YOUR EMOTIONS AT WORK ARE CONTAGIOUS
Without realizing it, leaders can pass along their feelings, positive or negative, to their team members.
WHAT IS EMOTIONAL SELF AWARENESS?
Understanding how your emotions affect your performance is the foundation of great leadership.
“Do not dwell in the past, do not dream of the future, concentrate the mind on the present moment.”
“The best way to capture moments is to pay attention. This is how we cultivate mindfulness. Mindfulness means being awake. It means knowing what you are doing.”
One of the most common habits that make life miserable is to not be where you are. What do I mean by that? That your body is right here, right now, while your thoughts are elsewhere in time and space.
They are in the past, reliving an old, painful memory.
Or, replaying an argument – that you still want to win – for the hundredth time. Or, your thoughts are in a possible future, worried and stressed about what may happen at work or in your relationship.
Or, trying to plan for every possible scenario and through that hoping to fully control the future.
And the more time you spend in the future or past, the more you – in my experience – tend to also:
But the kind of obsessive or addictive way to spend so much time in a regular week in the past or future can be replaced with something smarter, more helpful and happiness-friendly.
Three habits that have helped me a lot to make that shift into being much more mindful are to:
1. Slow down.
Start your day with doing whatever you do first in your morning slowly.
This will make it easier and more natural to keep a slower pace and to focus fully on what you are doing for the rest of your morning. And starting your day in this way will often prevent you from going into your own most common thought loops that cause worry, anger, or sadness.
Plus, doing something in a calm and relaxed manner is often the quickest way to do something well.
And you can of course slow down what you are doing at any time during your day to get your mind back to what your body is doing.
2. Tell yourself: Now I am…
Tell yourself this silently in your mind: Now I am X.
And X could be that I am brushing my teeth, doing the dishes, taking a walk and listening to the sounds around me.
Just reminding yourself of this helps your mind to stop wandering and it brings your focus back to just that one thing you’er doing right now and nothing else.
3. Hold back those thoughts.
If you are a regular reader then you know that I like to use a stop-word or phrase to silence the inner critic.
This works well for getting back to the present moment too.
When you catch yourself going somewhere else in the past or future with your thoughts then – in your mind – shout: STOP!
Or: Oh No! We are not going down that road again!
4. Quickly replace them with what’s going on here and now.
Right away, find your way back to the present moment by either focusing only on what is going on around you right now with all your senses – the sights, the sounds, the smells and so on – or by focusing 100% on your breaths going in and out of your body.
Do either of those things for just 1-2 minutes.
On July 22nd 2018 / By Maher Kawar
Listed below are 7 things that you, as a learning and development professional, will need to have done PERSONALLY in order to be adequately prepared to support new approaches to workplace learning in your organisation PROFESSIONALLY .
1- NEW MINDSET
You recognize that you need to take personal responsibility for your own continuous learning and development to ensure you remain marketable in the industry.
2- NEW WAYS OF LEARNING
You have built a strong professional network of connections on a social networks like Twitter, Facebook, LinkedIn or Google+, with whom you interact and learning form on a daily basis – and which you regularly review to ensure they bring you value.
3- PROFESSIONAL GOAL-SETTING AND EVIDENCING
You have identified your own personal and professional goals (aligned with organisational objectives) for the next 6 months, and the actions you will take to achieve them.
4- DAILY LEARNING WORKOUT
You spend at least 30 minutes a day on learning something new using the resources and formats that best suit you.
5- LEARN FROM YOUR DAILY WORK
You spend time reflecting on your daily working activities in order to learn from these experiences.
6- DEAL WITH PERFORMANCE PROBLEMS
You solve your own performance problems by finding valid resources in appropriate formats.
7- ARE PART OF A SOCIAL WORK TEAM
You regularly share relevant work experiences with your colleagues so that they can benefit from them too through working out loud.