Start Date: 15 Dec , 2024
End Date : 19 Dec , 2024
Duration : 5 Days
Overall Description:
This course will explore how to create, develop, and deliver communication strategies that have real value for the company. This workshop enables managers to examine the development of a communications strategy and its execution. The methods, tools, and techniques you will learn will help your organization achieve its strategic objectives.
Course Objectives:
- Greater confidence in handling strategic communications
- Improved ability to plan and communicate
- A greater understanding of strategy and how to develop it
- Define the aim, objectives, and tactics of a strategic plan
- Identify risks and plan to manage them
- Scope what can be evaluated and plan how to evaluate them
- Increased relevance of the communications effort to realizing the corporate strategy
- More robust measurable objectives and KPIs
- Increased dialogue between the communications team and business units
Course Outline (Content):
Why is Strategic Communication Important?
- Importance of communication
- Exploring corporate strategy to define your role
- Structures for Communications strategies and plans
Researching Strategy
- The big picture – analysing trends
- Using SWOT, PEST and PESTLE
- Analysing Opportunities and Threats
- Research sources
Communication Skills
- Planning stakeholder communication activities
- The skills of negotiation and persuasion
Communications Strategy
- Vision, mission, values and strategy
- Account management and business communications strategies
- SMART objectives
- Creating KPIs
- Developing your communications plans
- Consulting on your draft strategy
Developing operating plans
- Cascading from vision to action plans
- Criteria for effective action plans
- Developing strategic initiatives
- Developing departmental plans
- Managing the execution of strategy
- Control process
- KPI dashboard reporting
- Evaluation
Who Should Attend?
- Communications professionals
- Corporate Communications Practitioners / Managers
- All managers and senior professionals who are involved in influencing, formulating, or supporting the long-term planning and strategy of their department or organization
Course Methodology:
We utilize a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This training course will be conducted as a highly interactive workshop session. A variety of training methodologies will be used Before and during the course whenever applicable. Some of these methods are gamification, online pre-post test, role plays, self-assessment instruments, group exercises & case studies.
