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Start Date: 24 Jun, 2024

End Date : 28 Jun, 2024
Duration   : 5 Days


Overall Description: 

This course will explore how to create, develop, and deliver communication strategies that have real value for the company. This workshop enables managers to examine the development of a communications strategy and its execution. The methods, tools, and techniques you will learn will help your organization achieve its strategic objectives.


Course Objectives: 

  • Greater confidence in handling strategic communications
  • Improved ability to plan and communicate
  • A greater understanding of strategy and how to develop it
  • Define the aim, objectives, and tactics of a strategic plan
  • Identify risks and plan to manage them
  • Scope what can be evaluated and plan how to evaluate them
  • Increased relevance of the communications effort to realizing the corporate strategy
  • More robust measurable objectives and KPIs
  • Increased dialogue between the communications team and business units


Course Outline (Content): 

Why is Strategic Communication Important?

  • Importance of communication
  • Exploring corporate strategy to define your role
  • Structures for Communications strategies and plans


Researching Strategy

  • The big picture – analysing trends
  • Using SWOT, PEST and PESTLE
  • Analysing Opportunities and Threats
  • Research sources


Communication Skills

  • Planning stakeholder communication activities
  • The skills of negotiation and persuasion


Communications Strategy

  • Vision, mission, values and strategy
  • Account management and business communications strategies
  • SMART objectives
  • Creating KPIs
  • Developing your communications plans
  • Consulting on your draft strategy


Developing operating plans

  • Cascading from vision to action plans
  • Criteria for effective action plans
  • Developing strategic initiatives
  • Developing departmental plans
  • Managing the execution of strategy
  • Control process
  • KPI dashboard reporting
  • Evaluation


Who Should Attend?

  • Communications professionals
  • Corporate Communications Practitioners / Managers
  • All managers and senior professionals who are involved in influencing, formulating, or supporting the long-term planning and strategy of their department or organization


Course Methodology:

We utilize a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This training course will be conducted as a highly interactive workshop session. A variety of training methodologies will be used Before and during the course whenever applicable. Some of these methods are gamification, online pre-post test, role plays, self-assessment instruments, group exercises & case studies.

Communication Strategies and Planning Skills for Professionals

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