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Start Date: 24 Nov, 2024

End Date : 28 Nov, 2024
Duration   : 5 Days


Overall Description: 

The Digital Marketing Specialist course demonstrates fundamental concepts and techniques in digital marketing to participants, with or without any previous experience in the field. The course focuses on the basic pillars of digital marketing. The course utilizes a variety of case studies and exercises to develop the right skills needed to create and implement effective digital and social media campaigns within an organization​​​​​​.


Course Objectives: 

  • Understand the value and benefits of digital marketing
  • Brainstorm, plan and launch an effective digital marketing campaign
  • Create and manage social media marketing campaigns
  • Create and manage Paid Search and Display ad campaigns
  • Understand the basics of SEO (Search Engine Optimization)
  • Understand how web analytics work


Course Outline (Content): 

Introduction to Digital Marketing

  • Digital marketing vs. traditional marketing
  • Latest digital marketing trends and stats
  • How to create and execute a digital marketing strategy
  • Digital marketing best practices

Search Engine Marketing (SEM) Basics: Google Ads

  • Introduction to Google Ads
  • Campaigns, AdGroups and Ads
  • Ad editorial best practices
  • Working with the keyword planner
  • The different keyword match types
  • Campaign and bid optimization
  • Reading and analyzing Google Ads reports

Search Engine Optimization (SEO) Basics

  • SEO vs. SEM
  • Key SEO tags and fields
  • Onsite and content optimization basics
  • Offsite optimization basics

Social Media Marketing and Advertising

  • Introduction to social media marketing
  • Social media engagement best practices
  • How to design effective posts
  • Key social media marketing metrics
  • The basics of social media advertising
  • Facebook advertising basics
  • Instagram advertising basics

Display Advertising and Video Marketing

  • How Display Advertising works
  • Overview of the Google Display Network (GDN)
  • Cost Per “Mille” (CPM) vs. Cost Per Click (CPC)
  • SEO for YouTube videos
  • How to advertise your videos on YouTube


** For full outline details please view the PDF file


Who Should Attend?

  • This course is suitable for digital, sales, marketing and media professionals, webmasters, web developers, key managers and any business professional with little or no previous experience in digital and social media marketing.


Course Methodology:

We utilize a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This training course will be conducted as a highly interactive workshop session. A variety of training methodologies will be used Before and during the course whenever applicable. Some of these methods are gamification, online pre-post test, role plays, self-assessment instruments, group exercises & case studies.

Digital Marketing Specialist

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