VIEW OUTLINE - PDF 
 
 
Start Date: 21 Dec, 2025
End Date : 25 Dec, 2025
Duration   : 5 Days
 
Overall Description: 
The Digital Marketing Specialist course demonstrates fundamental concepts and techniques in digital marketing to participants, with or without any previous experience in the field. The course focuses on the basic pillars of digital marketing. The course utilizes a variety of case studies and exercises to develop the right skills needed to create and implement effective digital and social media campaigns within an organization.
 
Course Objectives: 
Develop and implement comprehensive digital marketing strategies.
Proficiency in executing various digital marketing tactics (SEM, SEO, social, display, email).
Ability to leverage data and analytics to measure and optimize digital marketing performance.
Skills in integrating digital marketing channels for seamless customer experiences.
Enhanced digital marketing expertise to drive business growth and success.
This course outline provides a thorough coverage of the key digital marketing disciplines, enabling participants to become well-rounded digital marketing specialists capable of planning, executing, and optimizing impactful digital campaigns.
 
Course Outline (Content):
 
 
Introduction to Digital Marketing
Evolution of Digital Marketing.
Digital vs. Traditional Marketing Approaches.
Developing a Holistic Digital Marketing Strategy.
 
Search Engine Marketing (SEM)
Fundamentals of Google Ads.
Campaign Structure and Ad Optimization.
Keyword Research and Bidding Strategies.
Performance Tracking and Reporting.
 
Search Engine Optimization (SEO)
On-Page Optimization Techniques.
Off-Site Optimization and Link Building.
Content Marketing and SEO.
SEO Audits and Analytics.
 
Social Media Marketing
Social Media Platforms and Audience Targeting.
Organic Social Media Content and Engagement.
Social Media Advertising (Facebook, Instagram, etc.).
Leveraging Social Media Analytics.
 
Display Advertising and Video Marketing
Google Display Network and Programmatic Advertising.
Video Marketing Strategies (YouTube, etc.).
Measuring Display and Video Ad Performance.
 
Email Marketing and Marketing Automation
Email Marketing Fundamentals.
Segmentation, Personalization, and Automation.
Measuring Email Campaign Effectiveness.
 
Web Analytics and Conversion Optimization
Google Analytics and Reporting.
Customer Journey Tracking and Funnel Analysis.
A/B Testing and Conversion Rate Optimization.
 
Integrating the Digital Marketing Mix
Omnichannel Customer Experiences.
Data-Driven Decision Making.
Measuring and Optimizing Digital Marketing ROI.
 
 
Who Should Attend?
This course is suitable for digital, sales, marketing and media professionals, webmasters, web developers, key managers and any business professional with little or no previous experience in digital and social media marketing. 
 
 
Course Methodology:
We utilize a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This training course will be conducted as a highly interactive workshop session. A variety of training methodologies will be used Before and during the course whenever applicable. Some of these methods are gamification, online pre-post test, role plays, self-assessment instruments, group exercises & case studies.