VIEW OUTLINE - PDF
 
 
Start Date: 24 Nov, 2024
End Date : 28 Nov, 2024
Duration   : 5 Days
 
Overall Description: 
Marketing is the glue that holds and organisation together gives it understanding of what customers want, what they value and are willing to pay for. As the marketplace and customer needs change, marketing helps the rest of the organisation understand how to change. Strategic marketing is the overarching framework that knits marketing activities to the wider business needs, at the same time helping operational teams become customer-centric. It provides deep understanding of customers and how to serve them.
 
Course Objectives: 
Identify, collect and analyse external and internal business data to identify issues, key factors fur success and distinctive capabilities
Use the data, make assumptions and recommend which products and services their organisation should provide to existing and potential markets
Identify, segment and prioritise existing and potential audiences based on business objectives  Quantify marketing objectives for revenues, profits, sales volumes, market share and brand reputation
Quantify marketing objectives for revenues, profits, sales volumes, market share and brand reputation
Develop a portfolio matrix for the 4 P’s – product, price, place, promotion – that will create the framework for marketing activities
Select the best evaluation mechanisms for proving marketing activities are delivering business objectives.
 
Course Outline (Content): 
Introduction to Strategic Marketing
Situation Review – Analysing the Current Situation
Formulating Strategy
4 P’s – Executing Marketing Tactics
Delivering the Marketing Strategy
** For full outline details please view the PDF file
 
Who Should Attend?
Chief Marketing Officers, Marketing Directors, Marketing Vice Presidents
Heads of Product Management, Product Development, Research & Analysis, Planning, Programmes & Campaigns, Public Relations, Brand Management, Public Affairs, Advertising, Community Relations, Media Relations, Distribution, Monitoring & Evaluation
Business Growth Directors, Customer Experience Directors, Sales Directors, Business Strategy Directors, Finance Directors, HR Directors
 
Course Methodology: 
We utilize a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This training course will be conducted as a highly interactive workshop session. A variety of training methodologies will be used Before and during the course whenever applicable. Some of these methods are gamification, online pre-post test, role plays, self-assessment instruments, group exercises & case studies.