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Start Date: 24 Nov, 2024

End Date : 28 Nov, 2024
Duration   : 5 Days


Overall Description: 

Marketing is the glue that holds and organisation together gives it understanding of what customers want, what they value and are willing to pay for. As the marketplace and customer needs change, marketing helps the rest of the organisation understand how to change. Strategic marketing is the overarching framework that knits marketing activities to the wider business needs, at the same time helping operational teams become customer-centric. It provides deep understanding of customers and how to serve them.


Course Objectives: 

  • Identify, collect and analyse external and internal business data to identify issues, key factors fur success and distinctive capabilities
  • Use the data, make assumptions and recommend which products and services their organisation should provide to existing and potential markets
  • Identify, segment and prioritise existing and potential audiences based on business objectives  Quantify marketing objectives for revenues, profits, sales volumes, market share and brand reputation
  • Quantify marketing objectives for revenues, profits, sales volumes, market share and brand reputation
  • Develop a portfolio matrix for the 4 P’s – product, price, place, promotion – that will create the framework for marketing activities
  • Select the best evaluation mechanisms for proving marketing activities are delivering business objectives.


Course Outline (Content): 

  • Introduction to Strategic Marketing
  • Situation Review – Analysing the Current Situation
  • Formulating Strategy
  • 4 P’s – Executing Marketing Tactics
  • Delivering the Marketing Strategy

** For full outline details please view the PDF file


Who Should Attend?

  • Chief Marketing Officers, Marketing Directors, Marketing Vice Presidents
  • Heads of Product Management, Product Development, Research & Analysis, Planning, Programmes & Campaigns, Public Relations, Brand Management, Public Affairs, Advertising, Community Relations, Media Relations, Distribution, Monitoring & Evaluation
  • Business Growth Directors, Customer Experience Directors, Sales Directors, Business Strategy Directors, Finance Directors, HR Directors


Course Methodology:

We utilize a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This training course will be conducted as a highly interactive workshop session. A variety of training methodologies will be used Before and during the course whenever applicable. Some of these methods are gamification, online pre-post test, role plays, self-assessment instruments, group exercises & case studies.

Strategic Marketing Plan

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