Start Date: 21 Dec, 2025
End Date : 25 Dec, 2025
Duration : 5 Days
Overall Description:
This course will explore how to create, develop, and deliver communication strategies that have real value for the company. This workshop enables managers to examine the development of a communications strategy and its execution. The methods, tools, and techniques you will learn will help your organization achieve its strategic objectives.
Course Objectives:
- Greater confidence in handling strategic communications.
- Improved ability to plan and communicate.
- A greater understanding of strategy and how to develop it.
- Define the aim, objectives, and tactics of a strategic plan.
- Identify risks and plan to manage them.
- Scope what can be evaluated and plan how to evaluate them.
- Increased relevance of the communications effort to realizing the corporate strategy.
- More robust measurable objectives and KPIs.
- Increased dialogue between the communications team and business units.
Course Outline (Content):
Why is Strategic Communication Important?
- Importance of communication.
- Exploring corporate strategy to define your role.
- Structures for Communications strategies and plans.
Researching Strategy
- The big picture – analysing trends.
- Using SWOT, PEST and PESTLE.
- Analysing Opportunities and Threats.
- Research sources.
Communication Skills
- Planning stakeholder communication activities.
- The skills of negotiation and persuasion.
Communications Strategy
- Vision, mission, values and strategy.
- Account management and business communications strategies.
- SMART objectives.
- Creating KPIs.
- Developing your communications plans.
- Consulting on your draft strategy.
Developing operating plans
- Cascading from vision to action plans.
- Criteria for Effective Action Plans.
- Developing strategic initiatives.
- Developing departmental plans.
- Managing the execution of strategy.
- Control process.
- KPI dashboard reporting.
- Evaluation.
Who Should Attend?
- Communications professionals.
- Corporate Communications Practitioners / Managers.
- All managers and senior professionals who are involved in influencing, formulating, or supporting the long-term planning and strategy of their department or organization.
Course Methodology:
We utilize a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This training course will be conducted as a highly interactive workshop session. A variety of training methodologies will be used Before and during the course whenever applicable. Some of these methods are gamification, online pre-post test, role plays, self-assessment instruments, group exercises & case studies.
