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Start Date: 15 Dec , 2024 
End Date  : 19 Dec , 2024 
Duration   : 5 Days


Overall Description: 

This course tackles several aspects of a company's marketing plan such as the marketing mix (the 4Ps), the evaluation of marketing opportunities, researching, analyzing, and identifying target markets, and developing a strategic position for the company in order to implement the strategy.


Course Objectives: 

By the end of this training program, each participant will be able to:

  • Explore how marketing concepts are being applied (or not) within your organization
  • Understand the link between your company strategy and marketing strategy
  • Learn the stages of the customer buying process—and generate incremental value at each stage
  • Use the growth audit gap model to select the most effective options for marketing programs
  • Learn the latest competitive value-added marketing strategies


Course Outline (Content): 

Marketing concepts and tasks

  •  The marketing mix (7Ps)
  • Guided selling versus marketing
  • Marketing and Society
  • The role of marketing in CRM: understanding the lifetime value of a customer

Strategic growth perspectives: the SMART growth segmentation.

Consumer buying behavior.

Strategic planning process

  • Situational analysis
  • SWOT analysis
  • Setting goals & objectives

Changing the buying structure through the Internet

Marketing strategies

  • Product and Services Strategy
  • Pricing Considerations and Strategies
  • Integrated Marketing Communications
  • Distribution Channels
  • Direct and Online Marketing

Implementing and evaluating marketing plans



Who Should Attend?

  •  This program is designed for Senior managers, marketing managers and marketing specialists.


Course Methodology:

We utilize a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This training course will be conducted as a highly interactive workshop session. A variety of training methodologies will be used Before and during the course whenever applicable. Some of these methods are gamification, online pre-post test, role plays, self-assessment instruments, group exercises & case studies.

Developing Value Added Marketing Strategies

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